Marketing Roundtable

The Marketing Roundtable gathers marketing representatives from member theatres in order to network, share marketing ideas, and brainstorm strategies that all members can utilize to promote awareness of Philadelphia theatre and the Theatre Alliance as a central source of information.

Attendance at all events is FREE for Members of the Theatre Alliance. $15 fee for non-members. Fee may be used towards a Theatre Alliance Membership.

Marketing Roundtable Schedule for 2010

Friday, April 23 @ 9:30am
Demographics & Sales: Just in time for subscription sales!
Location: Arden Theatre Company, 40 N. 2nd Street, Philadelphia, PA. Get directions!

Friday, July 23 @ 9:30am
Social Media: How to maintain the buzz through the lazy summer months.

Location: 1812 Productions Offices, 421 North 7th Street, Suite 218, Philadelphia, PA 19123. Get directions!

Friday, November 19 @ 9:30am
Group Sales: Our Bread & Butter just in time for the Holidays!
Location: Langworthy Lounge, Walnut Street Theatre,  825 Walnut Street, Philadelphia, PA 19107 Get directions!

New Features!

The Marketing Makeover!
Have a marketing task you just can’t solve by yourself? Need the assistance of your peers in the field. Submit your problem to the Theatre Alliance ahead of time for distribution and discussion at one of our roundtables! Please email suggestions to Natalee Hill, Communications Manager.

Media Check in…
Discovered the newest rage in getting the word out? Is there a new critic in town? Has the contact preference for a member of the press changed recently? Share it with your peers at our Marketing Roundtable and please share it with the Theatre Alliance for distribution to all our Marketing Directors in the Membership.

Marketing Roundtable Google Group
The Theatre Alliance is hosting a special Marketing Roundtable Google Group specifically for Marketing Directors in the membership. Ask a question via email using one simple email address and instantly you have hit the inbox of your peers. See answers and assistance start pouring in. (Look for an invitation to join shortly)

Marketing Night at ______ YOUR Theatre Company!
Have a terrific show? Want to share this show with your peers at the Marketing Roundtable? Looking to get some preliminary buzz out about our show? Let the Theatre Alliance know the date of the performance and a Happy Hour location near your venue for some pre-show drinks and we will send your invitation out to all our Marketing Directors.